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Taiwan Trade Fair: Continuing to Promote Win-win Cooperation in Mechanical and Electrical Industry across the Taiwan Strait
Time:2014/7/25 14:17:34  Browse:

The Cross-Strait Machinery and Electronic Commerce Fair and the Xiamen-Taiwan Import and Export Commodity Fair referred to as the "Taiwan Trade Fair." On April 15, the 17th Taiwan Trade Fair closed in Xiamen. Since its establishment in 1997, the Taiwan Fair has attracted more than 200,000 professional merchants from more than 70 countries and regions around the world to attend the event. The largest electromechanical professional exhibition on both sides of the Taiwan Straits has become an important channel for in-depth cooperation between the two sides of the strait and joint development of the global electromechanical market.

It has been three years since Zhang Tong, a girl from Taiwan, participated in the Taiwan Fair. She is young, but is already the head of market development for a Taiwanese company that produces logistics machinery and equipment. The company where the company was founded was originally dominated by markets in Europe, America and Japan. In recent years, they believed that the time has come to open up the mainland market. Cross-strait electromechanical events such as the Taiwan Trade Fair have naturally become the preferred platform. Last year, Zhang Xie contacted a successful agent in Xiamen and only contributed about 10% of the company's sales in 2012. Such achievements have made her and the company pay more attention to the Taiwan Fair.

At the Taiwan Trade Fair, the same busy companies as Mr. Zhang also had Mr. Ye, the general manager of Xiamen Energy Saving Machinery Co., Ltd., who signed a contract with 11 agents in just one day, and specially issued the patented product on the opening day of the Taiwan Fair. Attract the attention of many agents. At the beginning of its ten years ago, the European XX Company was mainly engaged in the introduction of advanced mechanical and electrical products from Taiwan. While learning from Taiwan’s advanced technology, it began to set up a research and development team and spent four years developing new products. According to Ye Xiongwei, in the last few years Orems has three to five patents each year, with an annual turnover of over 40 million yuan.

According to reports, the total exhibition area of the current Taiwan Fair will be 80,000 square meters, an increase of 23%. There will be 230 Taiwanese companies participating, and nearly 80% of the booths will be reserved by the old exhibitors; not only will the enthusiasm of the electromechanical enterprises on both sides of the Taiwan Strait participate in the Taiwan Fair. There are also professional merchants from more than 10 countries and regions such as Hong Kong, Japan, Southeast Asia, and the Middle East. In 4 days, more than 38,000 domestic and foreign professional merchants attended the conference. It is reported that the exhibitors of this year's major exhibitors are tending to high-tech concepts such as automatic control, energy saving and environmental protection, and are more in line with the development trend of the electro-mechanical industries across the strait.

The role of the TAITRA in the economic and trade exchanges across the Taiwan Strait began with formal participation at the 5th session and became one of the organizers of this session of the Taiwan Fair. Chen Wenyi, secretary general of the Taiwan Electrical and Electronics Industry Association, has his own understanding. He said: “According to the buyers of the Taiwan Fair, the number of buyers has increased substantially since 2008. After years of cultivation, the (Taiwan Trade Fair) is a very good one for the enterprise industries on both sides of the Taiwan Strait. The business platform, technology exchange platform, and mutual cooperation platform are multi-functional, not just orders purchased during the exhibition."

Statistics from the mainland show that in recent years, following the successful signing and implementation of the ECFA follow-up agreements such as the Cross-Strait Economic Cooperation Framework Agreement and the Cross-Strait Investment Protection and Promotion Agreement, the cross-strait trade volume in 2012 reached US$168.9 billion. The historical record is high, among which the trade volume of mechanical and electrical products reached US$120.7 billion, an increase of 11.5% year-on-year, accounting for more than 70% of the total trade volume across the Taiwan Strait. Chen Wenyi stated that the electro-mechanical industries on both sides of the Taiwan Straits have their own characteristics and complement each other's advantages, and they have great potential for cooperation and broad space for cooperation. With the current global economy facing numerous difficulties and severe challenges, friends from the industrial and business sectors on both sides of the Taiwan Straits should support each other and enhance their ability to resist difficulties by seeking to enhance new development opportunities. “There will still be a very broad space for exchanges and cooperation between the electro-mechanical industries on both sides of the Taiwan Strait. This will also provide a very favorable condition for the cross-strait electromechanical industry to join hands in co-developing the international electromechanical market. The Electro-generators Association will further increase the strength of the organization of the Taiwan Fair, and Xiamen City. The People's Government and the China Chamber of Commerce for the Import and Export of Machinery and Electronic Products work together to develop in-depth cooperation, promote the Taiwan Trade Fair to a new level, create new glories, and make every effort to turn the Taiwan Trade Association into the first exhibition of Asian electromechanics and make more for the economic prosperity on both sides of the Taiwan Strait. Contributions."


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